What Makes Up an Online Marketing Strategy that Works

One effective marketing strategy that I use is online content marketing. You can use this as part of your marketing strategy to promote your business.

Content marketing is actually also a part of building marketing funnels which I’ve discussed in one of my previous blog posts.

If you’re interested to know how to build a marketing funnel, you can read it here: How to Build a Marketing Funnel that Works on Autopilot

Meanwhile, let’s talk about content marketing and what makes up this online marketing strategy that can result in driving more consultant clients to your business.

The Need to Collect Email

The reason you have to create a website for your business is to get leads and eventually gain more consultant clients. And, a lead capture page can help you get the leads that you need.

Your capture page is where you can have an opportunity to collect the email address or contact information of your audience.

In online marketing, building connections and relationship with your target audience is important. The reason why you need to do this is that your target audience won’t easily make the decision to buy from you.

The more that a buyer gets exposed to the products/service you sell, the more likely they will decide on buying from you. This is why you need to send emails to your target audience.

As you send emails to your target audience, your message should be something that will make them wait for your next email. You need to have a message or content that will make them think about visiting your blog or website.

That’s where you will need an effective content marketing strategy. A content marketing strategy will help you to stay on top of the minds of your target audience. Considering that you’re able to provide the content that they need to see.

Why You Need an Effective Content Marketing Strategy

As you come up with content on your website, your objective should be to provide value to your target audience. Your content marketing strategy will only be effective if you’re able to stick to this objective.

Providing valuable content to your target audience can lead to positive results for your business. Bringing value to your audience can lead to gaining their trust in the long run.

It can also help you establish your authority in the market especially when more people are waiting for the content you post. This can also help in establishing your brand.

Since you’re able to provide what your target audience needs, they are more likely to come back for your content. Also because you’re able to provide the answers to their problems.

Types of Content for Your Content Marketing Strategy

You will need to figure out what will work for your target audience. To do this, you can come up with different types of content for your content marketing strategy.

Posting one type of content consistently may bore your audience. Experimenting with various types of content from time to time can keep them interested in your posts.

Blog Posts

When you create a blog post, try to have a minimum of 600 words per post. This is to make sure you’re giving your readers the valuable content that they’re looking for.

Video

If you’re planning to include a video in your blog post, keep it short. A good video to upload should be around 1-3 minutes in length.

The longer your video, the higher the possibility for your audience to leave it. This is what you don’t want to happen.

Podcasts

Podcasts are another form of content that is getting popular among online users. If you’re going to make a podcast, try to keep it from 5-20 minutes long.

Just like what applied to videos, you may lose your audience with a podcast longer than this recommended length.

Email

Sending emails to a list of your target audience is another way to deliver valuable content. You may include a short interesting content coming from your blog post to attract your audience to visit your blog post.