“How do I get better clients, and how do I get them fast?”
Your clients are the lifeblood and foundation of your business. Because of this, getting new ones and—preserving the existing ones—should be a top priority.
While this is true, getting more consultant clients isn’t as easy as it sounds. In the business industry, they don’t just walk through your door in an instant. In fact, consistent work and effort are needed to attract new ones and keep the best ones.
In this article, we’ll discuss the different strategies you can employ to find potential consultant clients clients and win them.
10 Tips on How to Get Consultant Clients
The first ingredient in the recipe on how to attract and get more consulting clients is enthusiasm. Now, all you need is to invest time, energy, and of course, lots of effort into advertising your brand and building lasting relationships.
Let us go over the 10 tips on how to get more clients fast. When done properly, these can assure an increase in client count, and lead to success in your consultancy business.
1. Social Media Branding
Social media is now one of the most popular ways to reach out and connect with people across the globe. With easy-to-use applications and over 100,000,000 active users, you can utilize it to find your future consultant clients.
The following are some of the most used social media platforms:
- Instagram, and
If you want to get clients, online presence within these websites are a must. Not only do you need good marketing skills and strategies, you also need good communication skills for you to be able to gather attention.
How can you do this? Join conversations, engage with your followers, provide value, and be ready to offer some help when others need it.
2. Generate Leads
One important aspect of finding prospective consultant clients is generating leads. Thus, it is important to come up with an effective plan to reach them.
On a previous post, we have discussed how to use capture pages to get leads. You can get ideas on how to make capture pages here:
3. Building a Marketing Funnel
If you are aiming for a growth in the number of your consultant clients via your own webpage, then you need to learn more about how to create and operate marketing funnels. The marketing funnel strategy offers an increase in your products’ and services’ sales. In turn, this can help advertise your brand to a broader audience.
Marketing funnels consist of one or more of the following:
- Capture page,
- Thank you/sales page, and
- Follow up email series.
4. Run Ad Campaigns
Ads are one of the most effective—and possibly cheaper—ways of promoting your business online. You can advertise your consultancy to prospective clients via various platforms like Facebook ads and Google Adwords.
5. Ask for Referrals
Referrals may seem like the most obvious way to gain consultant clients. But with social media booming, it rarely gets employed.
Despite its decrease in popularity, referrals remain the best way to win clients. Reach out to your past and current clients and ask if they would be willing to help. Be very clear about who would be a perfect fit for your services, products, and programs.
Share your ideal client profile, and ask if there is anyone they know who will fit in your description.
6. Partnering with Other Agencies
Collaboration and partnership will not only help you reach more potential clients, but will also help you connect with possible influencers and companies in your niche.
Collaborating allows you to build a bigger client base and gain more experience. It is also an effective method of advertising. If your collaborators like your brand, they are more than likely to refer you to their own audience.
Don’t worry if a possible collaborator turns down your partnership proposal. Not all is lost. Find out the reason for their doing so and ask if they will be willing to refer you to another company or influencer.
7. Get Your Blog Running
Blogging seems to be a current trend nowadays, especially with younger people. It is no surprise, because it is an amazing way to build relationships with those who are interested in what you are writing about.
Blogs work great when you’re planning to convert traffic into sales. They help build up trust in your skills as you demonstrate authority in your niche.
But blogs don’t just suddenly drive traffic into your site; it takes time and a lot of work for people to hear about it and start reading it. You can learn some blogging fundamentals here:
8. Have Strategic SEO
Search Engine Optimization (SEO) is a great long-term strategy to get targeted traffic to your company website, especially when combined with blogging.
Now, you won’t see overnight results with SEO. But with a sound strategy in place, you can drive traffic over time and convert visitors into paying clients.
You can also check this post for more SEO information:
9. Get Press
Press releases may not seem to be budget-friendly, but with it, you are assured that your messages are well-heard.
Maximize your use of press releases by sending out business news and any other relevant information about your brand. As they don’t come cheap, you have to come up with a unique angle that would be appealing to journalists and their audience.
10. Make Creative Business Cards
A business card is the very essence of a business owner. It is a powerful tool that can drive your marketing to its success.
Business cards act as portable “billboards” or “advertisements” that people can easily look into for initial inquiries, such as contact numbers, capabilities, and the face of the brand itself.
With that being said, it is important to make a good first impression through these printed pieces of paper. Make sure that what you will project is really what you want people to see and think of your brand.
Final Thoughts on How to Get Consultant Clients Fast Effectively
Today, we have discussed 10 tips on how to send more consultant clients your way. When executed properly, you can rest assured that those clients will start pouring in any time soon.
The first thing you have to make sure is that you have an online presence in places where most people connect with each other—social media.
After lingering in other platforms, set up your own site to generate leads, gain traffic, and eventually get those sales. This is done by setting up marketing funnels, running ads to market your brand, having strategic SEO, and getting your blog up and running.
You can also promote your business via other businesses in your niche. The best way to do so is to team up with those different companies. If that doesn’t work, ask for referrals.
Lastly, you can advertise your brand via the media, or providing clients with your own business card. These methods work the same way—gathering some of the most basic information about your company, and expanding the whole idea via visuals or written content.
If you need more help on how to get more clients fast, feel free to give us a call at IM Consultant Services.